I USE MY LIKE BUTTON SPARINGLY...

In September 2009, I wrote a post about my perception of what web 3.0 will be about.  In that post I wrote, "The businesses who fail to share; fail to build a brand in today's market." 

What does this all mean?  Each time I use my "Like" button, I have personalized my web interaction and let everyone know what I just read.  For brands, this is great, if you have as many friends as we do over at Facebook, you can imagine that we use that button sparingly.  

With that said, this simple button is a glimpse into what we should expect from Web 3.0.  The ability to advertise your product and services through our Tribes will create more opportunity than we can imagine.