Techcrunch: LaLa Iphone app

Online music may be a treacherous space right now, but there are still a handful of music startups that may be coming close to getting it right. One of our favorites is Lala, a streaming music site that allows users to put their digital music library in the cloud, which can then be accessed from any computer. And soon, they’ll be able to access every song they own from their iPhones too, without having to worry about storage capacity or syncing.

Unlike music sites like”>MySpace Music, which largely revolve around playlists and streaming individual albums, Lala is meant to serve as a web-based music library. The site has forged unique deals with every major record label (and many indies too) that allows users to populate their online library with the music they already have on their computer (legally acquired or otherwise). Users simply install the Lala Helper app, scan their computer for music files, and sign into Lala to find their entire music library in the cloud.

From there, users can browse through Lala recommendations and see what their friends are playing. The site has a unique buying model that allows users to purchase ‘web-only’ versions of songs for a mere 10 cents a pop - a price point that is very addictive, but also gives Lala a legitimate monetization scheme beyond advertising. Users can listen to these web-only songs as many times as they want, but only through the browser - if you want to load it on your iPod, you need to pay an extra 80 cents to download it. So while Lala has been fairly impressive until this point, it has still kept users chained to their desks.

That may change soon, when Lala releases its iPhone application that will allow users to stream any song from their music library, whenever they want (provided they have an internet connection)  Read More



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