MobileMatters and Synergy Interactive Media today announced a joint initiative aimed at bringing MobileMatters' innovative SMS Marketing solutions to the Caribbean-American market. The venture is branded: Mobilizing the Caribbean.

The Mobilizing the Caribbean services include Text to Win and Text for Info campaigns for community Radio, Print and TV as well as brand promotions, text coupon campaigns and giveaways at live events via text messaging. Fund raising solutions aimed at not for profit organizations are also to be offered.

Under the partnership, Synergy will be the exclusive sales agent for Mobile Matters in the Caribbean-American market focusing initially on the electronic and print media. Brand marketing for Caribbean-American businesses is planned once the media market is brought online.
MobileMatters will provide order fulfillment, customer relations and technical support utilizing its proprietary technology platform.

"We are excited by the potential of the Caribbean-American mobile market" said Robert Fernandez Bucheli, Vice President of Business Development for MobileMatters. "Our partnership with Synergy is a great opportunity to develop the Caribbean market in a comprehensive and systematic way. As our business grows we will definitely be looking for ways to give back to this vibrant community".

The Mobilizing the Caribbean project will be launched at a Press Reception to be held November 18, 2009 at 6pm - in the Rhum Lounge at Negril Restaurant in Manhattan. The reception is to be held in collaboration with Chris Williams, President of WhereItzAtMedia Group andWayne Shields, President of ProLinks. There will be a demonstration of the technology and an opportunity for Caribbean media and business executives to meet the principals behind the marketing initiative.

"Caribbean people are very familiar with mobile marketing applications through programs like the Digicel Rising Stars in the Caribbean and the USA's American Idol" said Scott Holland, VP Special Projects at Synergy. "The market power and reach demonstrated by those shows will soon be within the grasp of Caribbean-American media and brands through this partnership."

Also participating in the event will be Diane Johnson,Miss Jamaica USA 2009. She will deliver a presentation on Mustard Seed, the charity in Jamaica she is associated with and the fund raising campaign planned to support its mission.

About MobileMatters:
MobileMatters is an innovative, cause-based mobile marketing company located in NYC. Their innovative mobile platform enables brands and non-profits to further their mission by harnessing the speed and reach of mobile. Company management has wide experience in the mobile business in the USA and Asia and operates a proprietary technology platform.

Contact: Robert Bucheli Tel: 516.851.7141 Email:

About Synergy Interactive Media:
Synergy specializes in new mediamarketing covering mobile, social media and internet.
Its clients range from telecom through fashion and tourism. The company is NYC based.
Contact: Scott Holland Tel: 516.524.0671 Email:

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