Mogulus change to Livestream

*I thought it was important to highlight this story not just because of the nature of switch in domain names but also a switch to a recognizable brand. I also noticed that more Caribbean blogs/websites are utilizing other platforms to produce live tv. This is another option. Enjoy!

When Mogulus launched in 2007, few people understood its name. Most people still don’t because, quite frankly, it doesn’t make a lot of sense. Or I should say, didn’t make a lot of sense — because beginning today, the service has been completely rebranded as something much more obvious: Livestream.

Mogulus is making the change because it feels like the entire field of streaming live video on the web is on the verge of exploding in popularity, and it’d be hard to find a better name to take advantage of that, as CEO Max Haot tells us. Naturally though, this change would not have been possible without the killer domain, which Mogulus acquired recently. Haot wouldn’t tells us how much they paid for the domain, but you can bet it was a very pretty penny. [Update: Domain Name Wire claims it sold for $100,000 - thanks Jeremy]

So now Livestream moves forward. Having just launch its super simple Procaster tool that allows for one-button streaming over video over the web, the first tool Livestream will launch is Broadcaster. It will offer the same one-click simplicity, but will do so completely over a web browser, without any software needing to be downloaded (which you need for Procaster — which is also more powerful). Read More



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